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Your mailing list is used
to automatically generate Personalized URLs for
each individual (record) in your mail file.
Personalized URLs invite
each mail recipient to their own "private screening"
of your product or service. Or you simply invite
them to learn more - on their own terms.
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Create VIP Landing Pages
that integrate and expand the direct mail message
or offer.
Personalize
your responders initial online visit with variable
data and images.
Produce multiple versions
to meet list segmentation requirements.
Set marketing triggers to
flag important responder preferences. |
Profile responders based
on their preferences and obtain key qualifying
information.
Segment responders and provide
them with a more personalized, relevant online experience.
Activate responders to begin
a self-serve transaction, request dialogue with
a company representative, or request further information.
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Generate powerful reports,
gaining immediate insight into the effectiveness
of your campaign.
Track results by individual
responder, visitor profile, or any other criteria.
Route leads to the appropriate
representatives via multiple communications platforms,
including CRM, email, cell phone and pager.
Launch follow-up activities
or an entirely new campaign. |
