VIP Landing Page
When recipients visit their
PURL, they see a Personalized Landing Page built specifically
to support the direct mail piece they’re holding
in their hands. In this example, the Landing Page is designed
to generate leads. Here’s what a respondent sees:
Welcome Page.
Greets respondent by name. Captures email address and all
activity tracked.
Survey. Captures
respondent profile and generates qualified lead.
Thank You Page.
Thanks respondent for visit, and provides useful follow
up information.
Related Links: The
PURL Enabled Direct Mail Piece for
this VIP Landing Page, Real-time
Reports and Leads.
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